Sponsor Announcement: Starbucks

Starbucks VIA

For all those coffee-lovers amongst BarCamp attendees, our next sponsor is Starbucks VIA.

Starbucks VIA™ Ready Brew is 100% naturally roasted coffee. It is real ground, high-quality Arabica coffee sourced from three percent of the world’s top supply of coffee. It’s filter coffee, but made in an instant. It is full-flavoured and rich, subtle, bright and delicious. Starbucks VIA delivers the same rich body, acidity, aroma and freshness you’d expect from Starbucks. It is available in three varieties; nutty, smooth Colombian; rich, bold Italian Roast (also available in decaf); and spicy, festive Christmas Blend.

Starbucks VIA Ready Brew was voted the UK’s “Most Innovative New Product of the Year” following a survey conducted by Allegra Strategies1 in May 2009.

[1] Allegra Strategies is a London-based management consultancy. Allegra is recognized as one of the global leaders in coffee sector and foodservice research. 126 industry executives were surveyed by Allegra between 15 April and 1 May 2009.


  1. I hope this doesn’t mean there will only be VIA and no real coffee – last year’s instant coffee from Charbucks was enough to put me off coming back :) Please have some other alternatives (ie proper coffee!) otherwise warn me and I’ll bring my own.

    Comment by Joel — November 11, 2010 at 12:51 pm

  2. I dont mean to hijack this thread but im thinking oftrying out this firm to do marketing on my blog does any no anything about them, they are located in london so im told. i cant find any reviews on them – Rod Gardner and Associates, 19 st Helens Gardens, London, W10 6LW – 0207 558 8957

    Comment by Sue Jenkins — October 28, 2011 at 3:02 pm